Health First Dermatology is a service line of Health First Hospitals. I was given the opportunity to build out their 2013-2014 campaign for Dermatology. They were looking for a fresh, organic campaign that could encompass both medical and cosmetic procedures. Their target audience was for 40+ and mostly women, however they didn’t want to exclude men completely.
I came up with a campaign that checked all boxes. It’s fresh, targeted all their audiences, and encompasses all of the services Health First Dermatology has to offer. The short-but-sweet slogan, “Your Skin, Our Care”, was used in tandem with beautiful high-res imagery of both men and women.